With a background in Fashion & Design Management (B.A.) and a Master’s degree in International Marketing, my expertise lies at the intersection of strategy, style, and storytelling.
My academic journey began with exploring how clothing shapes perception — a concept I examined in my bachelor’s thesis, “Clothes Make the Man.” Through extensive research, I demonstrated how what we wear profoundly influences not only how others perceive us, but also how we see ourselves — directly impacting confidence, presence, and success.

 

This understanding sparked a broader curiosity for aesthetics: how this psychological phenomenon applies to the way individuals and brands present themselves to the world. During my Master’s studies, I deepened this knowledge and came to see visual appearance as a universal language — one that connects emotionally, builds resonance, and leaves a lasting impression on audiences.

A vision — no matter how compelling — only becomes powerful when it is expressed with the right strategy, visual coherence, and intention. When presentation aligns with purpose, perception shifts. Meaning deepens. Value rises.

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What began as private creative advice and personal assistance for individuals soon grew into something larger. Alongside my full-time role as a Brand Media Manager at a Fortune 500 company, I decided to offer independent creative consulting and personal assistance. My approach creates a unique synergy: blending the precision and reliability of a personal assistant with the creativity and foresight of a consultant. The result is holistic support — helping individuals and brands elevate their everyday, refine their presence, and express their vision with clarity and impact.